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ON THIS DAY
Hollywood's Iconic Landmark

Designed as a temporary billboard for a luxury housing development, the iconic ‘Hollywood’ sign (originally spelling out ‘Hollywoodland’) was dedicated on July 13th, 1923. It was intended to last 18 months. Over a century later, it remains.

Erected at cost of $21,000—about $360,000 today—and lit by 4,000 bulbs that flashed dramatically in segments (“Holly,” then “Wood,” then “Land,”), the sign fell into disrepair by the late 1970s – when an unlikely alliance of Hugh Hefner and Alice Cooper came to the rescue…

In this episode, Arion, Olly and Rebecca trace the rise of the Los Angeles suburbs from citrus groves to a filmmaking mecca; unearth the singular, diligent German immigrant who was responsible for the sign’s upkeep; and consider the glorious successor the iconic signed spawned: in Basildon…

Further Reading:

• ‘The Hidden History of the Hollywood Sign’ (Smithsonian Magazine, 2023): https://www.smithsonianmag.com/history/the-hidden-history-of-the-hollywood-sign-180982518/

• ‘As the Hollywood sign turns 100, Los Angeles is in no mood to party’ (The Washington Post, 2023): https://www.washingtonpost.com/nation/2023/11/02/hollywood-sign-los-angeles-100-years/

• ‘Archive aerial footage shows Hollywoodland sign in 1930’ (Mail Online, 2015):

ON THIS DAY
Hollywood's Iconic Landmark

Designed as a temporary billboard for a luxury housing development, the iconic ‘Hollywood’ sign (originally spelling out ‘Hollywoodland’) was dedicated on July 13th, 1923. It was intended to last 18 months. Over a century later, it remains.

Erected at cost of $21,000—about $360,000 today—and lit by 4,000 bulbs that flashed dramatically in segments (“Holly,” then “Wood,” then “Land,”), the sign fell into disrepair by the late 1970s – when an unlikely alliance of Hugh Hefner and Alice Cooper came to the rescue…

In this episode, Arion, Olly and Rebecca trace the rise of the Los Angeles suburbs from citrus groves to a filmmaking mecca; unearth the singular, diligent German immigrant who was responsible for the sign’s upkeep; and consider the glorious successor the iconic signed spawned: in Basildon…

Further Reading:

• ‘The Hidden History of the Hollywood Sign’ (Smithsonian Magazine, 2023): https://www.smithsonianmag.com/history/the-hidden-history-of-the-hollywood-sign-180982518/

• ‘As the Hollywood sign turns 100, Los Angeles is in no mood to party’ (The Washington Post, 2023): https://www.washingtonpost.com/nation/2023/11/02/hollywood-sign-los-angeles-100-years/

• ‘Archive aerial footage shows Hollywoodland sign in 1930’ (Mail Online, 2015):

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OLLY MANN

Olly Mann made his name with another trivia-wielding podcast, Answer Me This! with Helen Zaltzman – and now presents The Modern Mann, The Week Unwrapped, and Four Thought for BBC Radio Four. He also has an A-Level in History, so Dan Snow beware.

REBECCA MESSINA

Rebecca got a passion for podcasting  working at The Week magazine and a passion for trivia appearing on University Challenge in 2011, making The Retrospectors her natural home.

ARION MCNICOLL

Arion started out in satirical news in Australia, then moved to the UK to work for ostensibly serious publications including The Times, CNN, and The Week… before realising that since around 2016 the news has all been satire really.

Do you have a day of note that we should cover? Or would you or your business like to support the podcast? Get in touch!

    13 Jul: Hollywood's Iconic Landmark

    Designed as a temporary billboard for a luxury housing development, the iconic ‘Hollywood’ sign (originally spelling out ‘Hollywoodland’) was dedicated on July 13th, 1923. It was intended to last 18 months. Over a century later, it remains. Erected at cost of $21,000—about $360,000 today—and lit by 4,000 bulbs that flashed…

    9 Jul: The Sun Sets on 'Eldorado'

    One of the BBC’s biggest-ever flops, soap opera ‘Eldorado’, broadcast its final episode on 9th July, 1993 - just one year after it had begun, at a reported cost of £10 million. Focussing on the glamorous lives of British expats - fusing the elements of ‘EastEnders’ and ‘Neighbours’ - it…

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