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- YESTERDAY:
The 19th Century Drunk Driver - DAY BEFORE:
Why Nobody Liked 'Joey' - DAY BEFORE THAT:
The One Man Submarine - DAY BEFORE BEFORE THAT:
Becoming Frederick Douglass
ON THIS DAY
Pop-Tarts: So Hot, They're Cool!
Kellogg’s launched their space-age convenience food, Pop-Tarts, on 14th September, 1964.
In a cheeky bit of corporate one-upmanship, the cereals company had beaten their arch-rivals, Post, to supermarket shelves: Post’s product “Country Squares” was actually announced first, but couldn’t gain ground on Kellogg’s copycat product.
Culturally, Pop-Tarts arrived at just the right moment. Women were working outside the home, households were busier, and convenience was becoming fashionable instead of shameful. Why crack eggs or even pour milk when you could shove something into the toaster and have a ready-to-eat treat? And, thanks to World War II ration-pack technology, Kellogg’s pastry stayed shelf-stable, foil-wrapped, and virtually indestructible. Parents loved the time-saver, kids loved the sugar, and advertisers loved the chance to blast psychedelic Pop-Tart ads across colour TVs.
In this episode, Arion, Rebecca and Olly discover which four flavours were available at launch; consider the role of nostalgia in the durability of the brand; and explain why Pop-Tarts are the connoisseur’s choice for nuclear armageddon…
Further Reading:
• ‘The Contentious History of the Pop-Tart’ (Smithsonian Magazine, 2024): https://www.smithsonianmag.com/innovation/the-contentious-history-of-the-pop-tart-180984270/
• ‘Post vs. Post: The Real-Life Breakfast Betrayal Behind ‘Unfrosted,’ Netflix’s Pop-Tarts Movie’ (Mental Floss, 2024): https://www.mentalfloss.com/posts/unfrosted-movie-true-story-pop-tarts-invention
• ‘Milton The Toaster’ (Kellogg’s, 1975):
ON THIS DAY
Pop-Tarts: So Hot, They're Cool!
Kellogg’s launched their space-age convenience food, Pop-Tarts, on 14th September, 1964.
In a cheeky bit of corporate one-upmanship, the cereals company had beaten their arch-rivals, Post, to supermarket shelves: Post’s product “Country Squares” was actually announced first, but couldn’t gain ground on Kellogg’s copycat product.
Culturally, Pop-Tarts arrived at just the right moment. Women were working outside the home, households were busier, and convenience was becoming fashionable instead of shameful. Why crack eggs or even pour milk when you could shove something into the toaster and have a ready-to-eat treat? And, thanks to World War II ration-pack technology, Kellogg’s pastry stayed shelf-stable, foil-wrapped, and virtually indestructible. Parents loved the time-saver, kids loved the sugar, and advertisers loved the chance to blast psychedelic Pop-Tart ads across colour TVs.
In this episode, Arion, Rebecca and Olly discover which four flavours were available at launch; consider the role of nostalgia in the durability of the brand; and explain why Pop-Tarts are the connoisseur’s choice for nuclear armageddon…
Further Reading:
• ‘The Contentious History of the Pop-Tart’ (Smithsonian Magazine, 2024): https://www.smithsonianmag.com/innovation/the-contentious-history-of-the-pop-tart-180984270/
• ‘Post vs. Post: The Real-Life Breakfast Betrayal Behind ‘Unfrosted,’ Netflix’s Pop-Tarts Movie’ (Mental Floss, 2024): https://www.mentalfloss.com/posts/unfrosted-movie-true-story-pop-tarts-invention
• ‘Milton The Toaster’ (Kellogg’s, 1975):
ON PREVIOUS DAYS:
- YESTERDAY:
The 19th Century Drunk Driver - DAY BEFORE:
Why Nobody Liked 'Joey' - DAY BEFORE THAT:
The One Man Submarine - DAY BEFORE BEFORE THAT:
Becoming Frederick Douglass
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OLLY MANN
Olly Mann made his name with another trivia-wielding podcast, Answer Me This! with Helen Zaltzman – and now presents The Modern Mann, The Week Unwrapped, and Four Thought for BBC Radio Four. He also has an A-Level in History, so Dan Snow beware.
REBECCA MESSINA
Rebecca got a passion for podcasting working at The Week magazine and a passion for trivia appearing on University Challenge in 2011, making The Retrospectors her natural home.
ARION MCNICOLL
Arion started out in satirical news in Australia, then moved to the UK to work for ostensibly serious publications including The Times, CNN, and The Week… before realising that since around 2016 the news has all been satire really.
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