4 Oct: Birth of the Breastaurant
Hooters, the beach bar chain famous for its flirtatious waitresses, first flung open its doors in Clearwater, Florida on 4th October, 1983. Its publicity-friendly ‘Hooters Girls’ – and a chance visit by John Riggins, star fullback for the Washington Redskins – ensured the concept took off, spawning 425 outlets in 30 countries.
However, more recently, Hooters was hit by rival ‘breastaurants’ Tilted Kilt and Twin Peaks, and a slow generational shift away from ‘male’ environments in which exclusively female serving employees are forced to wear sexualised outfits and banter with customers.
In this episode, Arion, Rebecca and Olly consider the clever but disconcerting clauses within Hooters’ employment contracts; reveal the thinking behind the safety briefings on-board short-lived airline Hooters Air; and explain how Hooters Girls kept U.S. troops entertained in Afghanistan…
• ‘Wanna do a Dad a really big favor? Tell your Mom you wanna go to Hooters!’ – Hooters’ first TV commercial:
• ‘14 Things You Should Know Before Eating At Hooters’ (Delish, 2016):
‘The Real Reason Hooters Is Disappearing Across The Country’ (Mashed, 2018): https://www.mashed.com/129065/the-real-reason-hooters-is-disappearing-across-the-country/