McDonald’s invested $50million to establish an outpost in the Soviet Union, and after 14 years of preparation, their first Russian restaurant opened in Moscow’s Pushkinskaya Square on 31st January, 1990. 30,000 residents lined up in the freezing cold to be amongst the first customers to get a taste of America – although the restaurant, at …

McMoscow Read More »

The Tamagotchi Effect


With cutesy graphics and a female-focussed origin story, Tamagotchi was positioned as a ‘nurturing toy’ for Japanese girls when Bandai launched the brand on 23rd November, 1996. But the gadget’s massive popularity soon transcended gender and nationality – shifting 40 million units globally in just three years. Users had to check in regularly with their …

The Tamagotchi Effect Read More »

We ❤️Emoji


The first ever emoji set, including the earliest incarnations of 🍷, ❤️, and 💩, was released in Japan on 1st November, 1997. But the only users could send and receive them were owners of a now-forgotten ‘SkyWalker’ handset made by J-Phone. ☹️ Emoji didn’t truly transform written communication in the West until some fourteen years later, when …

We ❤️Emoji Read More »