The Tamagotchi Effect


With cutesy graphics and a female-focussed origin story, Tamagotchi was positioned as a ‘nurturing toy’ for Japanese girls when Bandai launched the brand on 23rd November, 1996. But the gadget’s massive popularity soon transcended gender and nationality – shifting 40 million units globally in just three years. Users had to check in regularly with their …

The Tamagotchi Effect Read More »