The Walkman Effect


Sony’s revolutionary cassette player, the Walkman, debuted in the USA on 1st July, 1979, costing $150. It went on to shift a staggering 450m units. Boasting a classy aluminium chassis, audio splitter, and novelty ‘Hotline’ button for dance parties, the device took off after an advertising campaign featuring sexy models and an elderly Japanese monk. …

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Batman Begins


Over $750m of merchandise had already been sold on the basis of the trailer alone, when Tim Burton’s Batman was released in the USA on 23rd June, 1989. Ten days later, it became the fastest-film ever to earn $100m. The first ‘adult’ Batman movie had been pitched as early as 1979, but, after various possible …

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