Inventing the Sweatshirt

Russell Athletic, the company that created the sweatshirt, began life as The Russell Manufacturing Company on 3rd March, 1902 in Alexander City, Alabama. Its founder was entrepreneurial polymath Benjamin Russell, and they specialized in women’s undershirts. It wasn’t until decades later – when Russell’s son returned from college with a concept for college-based sportswear – […]

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Russell Athletic, the company that created the sweatshirt, began life as The Russell Manufacturing Company on 3rd March, 1902 in Alexander City, Alabama. Its founder was entrepreneurial polymath Benjamin Russell, and they specialized in women’s undershirts. It wasn’t until decades later – when Russell’s son returned from college with a concept for college-based sportswear –