Inventing the Sweatshirt


Russell Athletic, the company that created the sweatshirt, began life as The Russell Manufacturing Company on 3rd March, 1902 in Alexander City, Alabama. Its founder was entrepreneurial polymath Benjamin Russell, and they specialized in women’s undershirts. It wasn’t until decades later – when Russell’s son returned from college with a concept for college-based sportswear – …

Inventing the Sweatshirt Read More »

The First Cheerleader


Johnny Campbell, a medical student from the University Of Minnesota, spurred on his alma mater’s struggling football team by leading spectators in a rousing cheer on 2nd November, 1898 – and, in so doing, became the world’s first recognised cheerleader.  Even though the sport now features predominantly female participants these days, the first women cheerleaders weren’t …

The First Cheerleader Read More »